Home Business Profile: Wikaniko

Business name:
Wikaniko

Location:
Finedon, Northants

Your name:
Paul Green
paulgreen@wi-kan-iko.co.uk
http://www.wikaniko.com

What does your business do?:
Wikaniko offers more than 650 eco-friendly products for sale online at the  Wilkaniko shop or via catalogues distributed door to door.

What is its annual income?:
Projected £20k

When did you start?:
November 2009

What were you doing before?:
I am a business advisor supporting small businesses offering practical business support to managing director/ owners.

As I work from home anyway and business advice is a very peak and trough like existence from a revenue point of view, I stumbled across Wikaniko, liked the offering and thought this would sit nicely alongside what I already do.

What made you think of this idea?:
I learnt some interesting things about the environment, such as 20% of the world's pesticides and insecticides are used in the production of cotton and that there is a 'plastic island' the size of France floating in the Atlantic.

I thought I would do my bit for the environment by buying and selling eco-friendly products.

How many people work in the business?:
2

Do they work from your home or their own?:
Their home

What next?:
I am looking to recruit other independent distributors to work in my team spreading the word, selling eco-friendly products and earning extra income.

What tip would you pass on to other home business owners?:
Make sure you are committed to the business venture that you take on. Don't over spend on buying into a home business opportunity. Enjoy it!