This winter there has been a lot of talk about ‘visibility’. For the purposes of this though, I’m not talking about whether you can see out of your windscreen when it has frosted over, writes Mindy Gibbins-Klein. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.